If you go on any website article that explains metadata, you will see countless introductions explaining metadata as simply “data about data.” Well, they’re right.
Descriptive metadata is, quite simply, descriptive information about a resource. This data includes any and all types of information that describes the asset. Because of this, its function is essential for discovering and identifying assets. For a book, this would include information such as the title, author’s name, keywords, publication date, genre, and so on. It can also venture into physical attributes such as colors or file dimensions. It can be considered the most extensive form of metadata as there are a multitude of ways to describe an asset.
In best practice, descriptive metadata is used in a specific and standardized approach. This will ensure that the book or collection is located easily and by the intended clientele.
If you are an author or publisher, there are a handful of things you can include in your descriptive metadata to boost your discoverability.
The following tips come from the Ingram Spark article “Facts About Book Metadata and Why It’s Critical to Your Publishing Success” (Ingram Spark Staff, 2018).
The more you dive into descriptive metadata, the more you realize that there is a level of creative freedom to target your clientele from different angles. In this sense, you will receive your most impactful results, as an author or publisher, if you dive into both specific and abstract descriptive metadata (MerlinOne, n.d.).
Structural metadata is essentially how the resource is organized. In a book, this can be how the pages are ordered to form the chapters or how a collection of books is put in order. Its work is to take these pieces of information and facilitate effective navigation and presentation of the digital materials to your audience. These pieces encompass page numbers, sections, paragraph formatting, chapters, indices, tables of content, volumes, or basically anything that has to do with the organization of the materials.
Structural metadata can effectively separate a book into different chunks and provide these specific parts to your audience based on what they are searching. This can be chapters, tables, paragraphs, pictures, etc. In the past, this was the extent of what was understood about structural metadata. Today, however, it is able to not only break a large work into separate portions but also reassemble them in various ways. Picture a puzzle that you can take apart and put together again with the pieces in different places each time and still they always fit perfectly together. The structural data’s work is to create strong, intentional connections (Andrews, 2017).
What is just as imperative as the book’s own organization is how that organization affects the way in which the materials interact with other external resources. Structural data allows you to understand those relationships. One example could look like linking certain related content together, which can be two articles or two chapters but can also become very complex and intricate depending on the specific content and details of the materials.
In best practice, structural data takes a book and creates a stream of different hierarchical combinations, both internally and externally. These can also include non-hierarchical relationships. Picture these relationships between digital materials assembling like a network or web (Zhang & Gourley, 2009).
Administrative metadata takes information from the work to tell you how each piece of content is stored, protected, and managed. It can be considered the manager or curator of the content. In a book, the type of data that it draws from is information like file type, resource type, permissions, access and controls, the usage rights of the work, and when and how the work was created. This information allows the administrative metadata to then essentially dictate or monitor when, where, how, and how long the written work can be displayed
(MerlinOne, n.d.).
The National Information Standards Organization (NISO) explains administrative metadata as a combination of the three following sub-categories:
This work may seem somewhat general and straightforward in comparison to descriptive and structural metadata processing, but it is absolutely crucial to understand if you are to publish any type of work as an author or publisher (SharePoint in Microsoft 365, 2021).
It is important to recognize that each of these types of metadata is distinct but also essential to any author, publisher, or company, in general.
So where do you start or rather how do you prepare your written work for these processes? A book or any piece of written work must be able to have these identifying factors. This could involve modifying sections of your book to include certain characterizing keywords or organizing your chapters in a way that they can be consumed individually or with another external source that complements your work.
The following are some tricks of the trade to consider when preparing your book to be published:
The list goes on…
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